TRIBE coffee is a small boutique coffee roastery in Cape Town, South Africa. Numerous coffee shops both domestically and internationally are familiar with and adore the brand.
With the help of a new packaging design, TRIBE sought to increase the effectiveness of the brand under my creative supervision and design with Superseed studio. The goal was to improve their appearance to convey better the luxurious flavors they produce.
The prior packaging was consistent with the majority of the competitors, therefore we chose to switch to a new cardboard carton that stood out visibly in comparison to its rivals in-store.