HomeChoice Pty Ltd is the largest home shopping retailer in Southern Africa, selling fashion, homeware and financial services to a largely female consumer, in the expanding middle-income market. These are consumers who make their purchasing through online and physical catalogs.
Once purchases are made, customers are able to collect their items from a local drop-off point. An app was needed for the staff managing those sites to help manage stock control and eliminate all the various paper systems.
Working as the lead UX designer, the team opted to build one app that would empower these site managers to accurately count stock, call clients and earn points through an in-app point system.